Question: please help! I know headquarters wants us to add that new product line, said Dell Havasi, manager of Billings Company's Office Products Division. But I

please help!
please help! "I know headquarters wants us to add that new product
line," said Dell Havasi, manager of Billings Company's Office Products Division. "But
I want to see the numbers before I make any move. Our
division's return on investment (ROI) has led the company for three years,
and I don't want any letdown." Billings Company is a decentralized wholesaler

"I know headquarters wants us to add that new product line," said Dell Havasi, manager of Billings Company's Office Products Division. "But I want to see the numbers before I make any move. Our division's return on investment (ROI) has led the company for three years, and I don't want any letdown." Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the divisional managers who have the highest ROIs, Operating results for the company's Office Products Division for this year are given below: Sales Variable expenses Contribution margin Fixed expenses Net operating income Divisional average operating assets Sales Variable expenses Fixed expenses $ 22,900,000 14,313,400 8,586,600 6,205,000 The company had an overall return on investment (ROI) of 17.00% this year (considering all divisions). Next year the Office Products Division has an opportunity to add a new product line that would require an additional investment that would increase average operating assets by $2,484,500. The cost and revenue characteristics of the new product line per year would be: $9,942,400 65% of sales $2,602,240 $2,381,690 $4,580,000 1. Compute the Opfice Products Division's ROI for this year. 2. Compute the Office Products Division's ROI for the new product line by itself. 3. Compute the Office Products Division's ROI for next year assuming that it performs the same as this year and adds the new product line. (Do not round intermediate calculations. Round your answers to 2 decimal places.) 1. ROI for this year 2. ROI for the new product line by itself 3. ROI for next year % % % Show less A If you were in Dell Havasi's position, would you accept or reject the new product line? Accept OReject Why do you suppose headquarters is anxious for the Office Products Division to add the new product line? OAdding the new line would increase the company's overall ROI. Adding the new line would decrease the company's overall ROI. Using the residual income approach, if you were in Dell Havasi's position, would you accept or reject the new product line? OAccept Reject

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Accounting Questions!