Question: Please help, I will give a good rating if answer is right Big10Sweaters com is a new company started last year by two recent college




Big10Sweaters com is a new company started last year by two recent college graduates. The idea behind the company was simple They will sell premium logo sweaters for Big Ten colleges with one major, unique feature. This unique feature is a special large monogram that has the customer's name, major, and year of graduation. The sweater is the perfect gift for graduating students and alumni, particularly avid football fans who want to show support during the football season. The company is off to a great start and had a successful first year while selling to only a few schools. This year they plan to expand to a few more schools and target the entire Big Ten Conference within three years You have been hired by BigloSweaters com and need to make a good impression by making good supply chain decisions. This is your big opportunity with a startup. There are only two people in the firm and you were hiled with the prospect of possibly becoming a principal in the future. You majored in supply chain (operations) management in school and had a great internship at a big retaller that was getung into intemet sales. The experience was great, but now you are on your own and have none of the great support that the big company had You need to find and analyze your own data and make some big decisions. Of course, Rhonda and Steve, the partners who started the company, are knowledgeable about this venture and they are going to help along the way. Rhonda had the idea to start the company two years ago and talked her friend from business school, Steve, into joining her. Rhonda is into web marketing. has a degree in computer science, and has been working on completing an online MBA. She is as much an artist as a techie. She can really make the website sing Steve majored in accounting and likes to pump the numbers. He has done a great job of keeping the books and selling the company to some smali venture capital people in the area. Last year, he was successful in getting them to invest $2.000,000 in the company (a) onetime investment). There were some significant strings attached to this investment in that it stipulated that only $100,000 per year could go toward paying the salary of the two principals. The rest had to be spent on the website, advertising, and inventory in addition, the venture capital company gets 26 percent of the company profits, before taxes, during the first four years of operation, for each of the five schools we are targeting. The supplier needs 20 weeks to process the order, so the order needs to be placed around April 1 for the upcoming football season. Exhibit 2012 Exhibit 2013 ' 347 sweaters were sold through eBay for $49 each (the customer pays shipping on all orders) "Calculated assuming the demand at each school is independent =1N12 Our monogramming subcontractor gets $10.50 for each sweater. Shipping cost is paid by the customer when the order is placed. In addition to the cost data, you also have some demand information, as shown in Exhibit 20.13. The exact sales numbers for last year are given. The exhibit indicates the retail or "full price" sales for the sweaters that were sold for $125 each. Sweaters that we had at the end of the season were sold through eBay for $49 each and were not moriogrammed. Keep in mind that the retail sales numbers do not accurately reflect actual demand since they stocked out of the OSU sweaters toward the end of the season. As for advertising the sweaters for next season, Rhonda is committed to using the same approach used last year. The firm placed ads in the football program sold at each game. These worked very well for reaching those attending the games, but she realized there might be ways to advertise that would open sales to more alumni. She has hired a market research firm to help identify other advertising outlets but has deided to wait at least another year to try something different. Forecasting demand is a major problem for the company. You have asked Rhonda and Steve to predict what they think sales might be next year. You have also asked the market research firm to apply their forecasting tools. Data on these forecasts are given in Exhibit 2013. To generate some statistics you have averaged the forecasts and calculated the standard deviation for each school and in total. Based on advice from the market research firm. you have decided to use the aggregate demand forecast and standard deviation for the aggregate demand. The aggregate demand was calculated by adding the average forecast for each item. The aggregate standard deviation was calculated by squaring the standard deviation for each item (this is the variance), summing the variance for each item. and then taking the square root of this sum. This assumes that the demand for each school is independent, meaning that the demand for Ohio State is totally unrelated to the demand at Michigan and the other schools. You will allocate your aggregate order to the individuai schools based on their expected percentage of total demand, You discussed your analysis with Rhonda and Steve and they are OK with your analysis. They would like to see what the order quantities would be if each school was considered individually. You will allocate your aggregate order to the individual schools based on their expected percentage of total demand. You discussed your analysis with Rhonda and Steve and they are OK with your analysis. They would like to see what the order quantities would be if each school was considered individually. How many sweaters should be ordered this year? Compute your answer for each individual school using two methods. (1) based on overall aggregate demand which is then apportioned to each individual school based on its average forecast, (2) based directly on average forecast for each individual school. Use the single-period inventory model approach as the basis for each method. (Round your answers to the nearest whole number.)
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