Question: Please help :I will thumbs up your answer Case Analysis Questions - Cinnamon Case The SELLER's side: Complete questions S1 to S12 after reading the

Please help :I will thumbs up your answer

Please help :I will thumbs up your answer Case

Case Analysis Questions - Cinnamon Case The SELLER's side: Complete questions S1 to S12 after reading the seller's part of the case ONLY. $1. What are the issues to be negotiated? [Hint: The bargaining mix as informed in the case. List as many issues as you think are relevant for the seller.] Issues 1. Cost / Price 6. 2. Shelf-life 3 weeks time pressure 7. 3. 8. 4. 9. 5. Answer questions two to five in the table below. Expand the table as needed. If you identified many issues in the last question, limit the number of issues to the top five important issues. S2. What are the seller's priorities among the issues in the negotiation mix? [Hint: Negotiation or Bargaining mix are the important issues that one party brings to the negotiation table. It pays off to have a manageable number of issues. Two or three issues are ideal; anything above five sounds more impractical.] S3. What are the primary underlying interests? [Hint: Why are you negotiating this issue?] S4. On each issue, what are the seller's target and walk-away point? S5. How many BATNA can you identify for the seller? Elaborate on the BATNAS, and relate them to each negotiation issue. Rank Primary Underlying Target Point My BATNA Issue Walk-away Point Interest Order 1. 2. 12445

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