Question: please help me!! 3. Problem Solving You've been hired on by Uber's CEO Dara Khos- rowshahi as the Chief Financial Officer and asked to address

please help me!! please help me!! 3. Problem Solving You've been
please help me!! 3. Problem Solving You've been
3. Problem Solving You've been hired on by Uber's CEO Dara Khos- rowshahi as the Chief Financial Officer and asked to address the issue of huge quarterly losses, despite massive sales revenues. The Uber fleet is not likely to be "self-driving" for at least another five years, and it isn't clear whether the current model will be sustainable until then, particularly given increasing competitive pressures to raise driv- ers' rates from companies such as Lyft. What steps could you take to address these competing pressures--market pressures to raise rates and the need to generate profits? 4. Further Research Look into some of the more well-known gig companies currently making headlines in the financial press. Are any of these companies generating a profit? What factors are at work here? How have these profitable companies organized to become profitable? Are any of these companies moving toward models that remove the "human factor"that mechanize in the way that it looks like Uber could be seeking to mechanize? How are the financial values of some of these gig companies being determined? In light of the huge losses experienced by some gig economies, what factors are likely playing a role in these financial evaluations? Are people speculating on an unknown future

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