Question: please help me answer all Identify the FOUR (4) characteristics that differentiate a physical product with service. (4 marks) Question 2 List FOUR (4) criteria

please help me answer all

Identify the FOUR (4) characteristics that differentiate a physical product with service.

(4 marks)

Question 2

List FOUR (4) criteria to test segmentation variables for potential effectiveness of any given marketing programme.

(4 marks)

Question 3

Describe the THREE (3) main differences between business market and consumer market.

(6 marks)

Question 4

Illustrate THREE (3) ways in which smaller firms can use marketing research techniques at little or no expense.

(6 marks)

END OF PART A

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