Question: please help me answer all tq Question 1 Market segmentation divides a market into well-defined segments. Using relevant examples, explain the FOUR (4) bases of

please help me answer all tq

Question 1

Market segmentation divides a market into well-defined segments. Using relevant examples, explain the FOUR (4) bases of market segmentation.

(20 marks)

Question 2

Illustrate how a marketing manager for a restaurant chain manages its products from the beginning until the end of the life cycle.

(20 marks)

Question 3

Discuss why marketers need to determine their promotion objectives based on the FIVE (5) stages of buyer-readiness.

(20 marks)

Question 4

Pricing adjustments are used for fine-tune the base price or list price of a product. These fine tuning strategies are short-run approaches that do not change the general price level. Examine FIVE (5) commonly used tactics of existing product pricing strategies in retail market.

(20 marks)

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