Please help me answer the right hand column.

Section 1:Planning marketing communications

The Convergent environment

The convergent environment Outline the forms of marketing (traditional or digital), advertising and public relations that the business has used to date and provide examples. What is working well? What is not?	The student must outline existing marketing tools and techniques and provide examples.
Purpose What is the purpose for undertaking marketing communications?	The student must provide a purpose statement to clearly identify the purpose of undertaking marketing communications.
Target audience Describe the audience you would like to reach with your marketing communications.	The student must provide a description of the target group to whom the marketing communication is directed. General answers may include any description of an audience based on demographics, behaviour or psychographics.
Key messages What are the key messages?	Responses will vary according to the business the student is basing the assessment on.
Slogan List at least one slogan that can be used across all marketing communications.	The student must list at least one slogan. Answers will vary according to the business the student is basing the assessment on.
Marketing communication tools Which marketing communication options did you identify? Provide a short description of the technique.	Their research may refer to: Students must research and briefly describe at least three marketing communication options of that will be appropriate for the case study or their own workplace
Legislation, policies and procedures Outline legislation that protects consumers and ensures fair trading. Outline legislation relating to spam. Outline legislation relating to privacy and implications for direct marketing. What is the role of the Advertising Standards Board and Bureau and the AANA Code of Ethics?	The student must provide an outline of the main points of the legislation in each case.