Question: Please help me answer the three questions below concerning this case study. I know what stakeholders are but for some reason my professor said my

Please help me answer the three questions below concerning this case study. I know what stakeholders are but for some reason my professor said my answer were wrong.

BUSINESSES RESPOND TO THE MOVEMENT FOR SCHOOL SAFETY

The goal of this activity is to understand how effective management of public issues and stakeholder relationships build value for the firm.

Businesses today operate in an ever-changing external environment, where effective management requires anticipating emerging public issues such as gun safety and engaging positively with a wide variety of stakeholders. To do so effectively often requires building relationships across organizational boundaries, learning from external stakeholders, and altering practices in response. As described in the following case, some companies were not content to sit on the sidelines and conduct business as usual when it came to dealing with the issue of gun safety.

Here are the facts.

The quiet community of Parkland, Florida, was rocked in 2018 when a 19-year-old former student entered Marjory Stoneman Douglas High School with a duffel bag containing an AR-15-style rifle, a vest with additional magazines for the weapon, and a semi-automatic version of the M16 rifle used by the U.S. military. Within minutes, he had shot and killed 17 people, and the nation mourned another tragic school shooting.

In response, Parkland students launched the #NeverAgain movement and protested continuing gun violence, especially in schools; the lack of gun control measures; and a mental health system that had allowed someone with a troubled history to purchase an assault rifle. A month later hundreds of thousands of peoplechildren, parents, politicians, and celebritiesgathered for The March For Our Lives in Washington, DC, jamming onto Pennsylvania Avenue from the White House to the U.S. Capitol in what may have been the biggest rally for tighter gun control in American history. Other similar marches and protests were held that day in nearly every major U.S. city. Many called on Congress to take action and pass strict gun control legislation, as had also occurred after prior mass shooting incidents in Las Vegas, Newtown, Orlando, and other cities and towns.

Some protesters simply called for a ban on assault rifles and more thorough background checks for gun purchasers. Others specifically targeted the National Rifle Association (NRA), an advocacy organization that had vigorously opposed any restrictions on gun ownership. In response to the Parkland students, NRAs CEO Wayne LaPierre told an audience at the Conservative Political Action Conference that as usual the opportunists wasted not one second to exploit tragedy for gain, adding that gun control advocates and the media hate the NRA, they hate the Second Amendment to the U.S. Constitution, which states the right of the people to keep and bear arms, and they hate individual freedom.

In the wake of the Parkland shootings and subsequent protests, several companies broke their relationship with the NRA and its members. MetLife, a large insurance company, announced it would stop providing discounts for auto and home insurance for NRA members. Cybersecurity firm Symantec stopped its discount program for NRA members who purchased its LifeLock identity theft protection service and Norton antivirus software. Numerous rental car companies, including Hertz, Enterprise (which also operates Alamo and National), and Avis Budget, ended their NRA-membership discount programs.

The First National Bank of Omaha was among the first banks to end a Visa credit card with NRA branding that offered cardholders 5 percent cashback on gas and sporting goods purchases. Bank of America said they would no longer lend money to manufacturers of military-inspired firearms that civilians could use, such as AR-15-style rifles. Delta and United Airlines, two of Americas largest passenger airline carriers, cut ties with the NRA after a call to boycott the NRA became a top trend on Twitter. Both airlines ended discount programs for NRA members through their group travel programs.

The NRA was quick to fire back. In an official statement, the organization said, Some corporations have decided to punish NRA membership in a shameful display of political and civic cowardice. In time, these brands will be replaced. Some businesses experienced a backlash to their actions. The head of the Senate banking committee sent blistering letters to top executives at some major banks accusing them of using their market power to manage social policy. He warned them against developing ways to monitor gun transactions through their payments systems. The Georgia state legislature removed a provision in a tax bill which would have given Delta Airlines a $40 million airline fuel tax exemption. Deltas CEO responded, The decision to cancel the NRA discount was not made for economic gain and our values are not for sale. Others argued that the so-called liberal reaction by businesses to join the gun protesters galvanized conservative groups, deepening their support of the NRA and their resolve to protect their right to bear arms.

Please help me answer the three questions below. (Business Law Class)

  1. Identify the Stakeholders that discovered a performance-expectation gap stating that businesses could do more to protect the public from gun violence.
  2. Identify the strategic radar screen is most applicable to this case.
  3. Using the Issue Management Process , identify a possible solution for the gun safety issue.

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