Please help me answer these question, don't answer only one question.

16. __________ data is data previously collected for any purpose other than the one at hand.

A. Subsidiary

B. Primary

C. Secondary

D. Resonant

17. A __________ is everything that a person receives in an exchange.

A. product

B. benefit

C. service

D. brand

18. Which of the following is NOT a recognized function of product packaging?

A. optimize product pricing

B. contain and protect products

C. facilitate storage and use

D. promote products

19. Even after considerable testing, products might ultimately fail because:

A. there was a poor match between product features and customer desires

B. market size and resultant potential were smaller than estimated

C. the price of the product was inappropriate for the benefits offered

D. These are ALL reasons why a new product might fail in the marketplace.

20. Which of the following is the first stage in the product life cycle?

A. introductory stage

B. growth stage

C. maturity stage

D. decline stage