Question: Please help me answer this discussion board: his is a three - part Chapter Discussion encapsulating core concepts from Chapters 1 3 - 1 5
Please help me answer this discussion board:
"his is a threepart Chapter Discussion encapsulating core concepts from Chapters
For Chapter Supply Chain Management and Marketing Channels, review the comparison of "push" versus "pull" in the marketplace.
How does the old mass production era compare with today's customerdriven marketplace?
Can you think of examples of standardized products that salespeople used to have to convince consumers to buy? Are products still sold this way today?
Can you think of examples of products that consumers can now design and customize themselves?
What are the benefits to consumers in this new marketing era? To producers?
For Chapter Retailing, many retailers are now using big data analytics, beacons, facial recognition, and the like, both for instore and online retail selling and marketing.
How do you feel about the use of these tools?
Do you see the use of these technological advancements as welcome innovations or as an invasion of privacy? Do you think retail outlets should inform customers of their use? If so how?
What are the pros and cons to retailers that use these technologies?
For Chapter Marketing Communications, at one time print and television ads were the primary means of promotion.
Identify at least five additional platforms for placing advertisements that have emerged over the past years.
Which technologies have enhanced marketers' opportunities to advertise?
For you personally, which of these new opportunities seem to be more effective? What ads capture attention?
Respond to the questions in complete sentences and in paragraph format. Responses should be at least two paragraphs to sentences each and answer each of the questions fully. In some cases, the questions may elicit your opinion on a particular textbookrelated topic.
You are expected to provide supporting details covered in the textbook and external research with appropriate intext citations in APA Style seventh edition and a references list for both your initial post and responses to classmates.
Initial posts should demonstrate critical thinking and comprehension of the discussion topic.
Responses to classmates' postings should be constructive, expand upon points made, ask additional questions, and contribute to the discussion. Simply stating "good post" or "I agree" is not an acceptable comment and will not count toward the foursentence minimum.
Once again, please provide intext citations and references in APA style. Please make sure these are valid sources with active links please.
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