Question: Please help me answering in your words . Its about Apple Company Question 1: a. Explain the segmentation strategy used by the company and consequently
Please help me answering in your words
.
Its about Apple Company
Question 1:
a. Explain the segmentation strategy used by the company and consequently identify which customer is the company serving?
b. Identify the Targeting Strategy that the company is using (Undifferentiated, Differentiated, Concentrated marketing or Micromarketing) and explain your choice.
c. Explain the competitive advantage that the company has.
d. Is the company offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type?
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