Question: Please help me. Based on your Organizational Behaviour (OB) expertise, you have been invited to present a Ted Talk to a group of entrepreneurs who

Please help me.

Based on your Organizational Behaviour (OB) expertise, you have been invited to present a "Ted Talk" to a group of entrepreneurs who don't know much about OB.

Based on what you learned in the lecture and the text on chapter 14:

  1. Write a script for a 1-minute interesting and engaging "Ted Talk" which explains the importance of organizational culture to the group of entrepreneurs who are starting their own businesses.
    • Use examples, explain the impact to their business of not considering organizational culture, and provide them with 2 concrete tips for creating an innovative and inspiring culture in their organization.

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