PLEASE HELP ME DETERMINE THE CORRECT ANSWER. I AM 100% SURE THAT D) 11.7 IS THE INCORRECT ANSWER. I HAVE ADDITIONALLY ATTACHED NOTES AT THE BOTTOM THAT I THINK MIGHT HELP TO DETERMINE THE CORRECT ANSWER. IF YOU CAN'T DETERMINE THE ANSWER THAT IS CORRECT JUST NOTE THAT YOU ARE UNSURE OF THE ANSWER, BUT LIKE I SAID THE ANSWER IS NOT 11.7

Question 27 (3 points) Saved The next three questions are based on the following information. An advertising agency uses exponential smoothing method to forecast the number of viewers for a TV show that is broadcasted every Tuesday night. The smoothing constant is 0.7. The table blow shows the actual number of viewers in recent weeks (units are in million viewers). Week 1 2 3 Actual number of customers 8 10 11 If the forecasted number of customers for week 4 was 12, what will be your forecast for week 5 using exponential smoothing? a) 10.3 b) 11.3 b c) 12.7 . d) 11.7 ) EXPONENTIAL SMOOTHING METHOD EFFECTS OF SMOOTHING CONSTANT 0.6 Therefore, F = a A-7+ al1- a) A-2+...+ a[1-at-2A+ (1-a)-IF, =a1-a) a 10,1 F-1 =a +(1-a)F 0.5 0.4 is EQUIVALENT to 0.3 F =w_A1 12 Period t-1 It-4 t-1 0.2 Weights on actual sales Period t-2