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A product is more than meets the eye as it is comprised of a variety of components that 0:05make up a total product offering. Xiu Li owns a virtual reality, or VR, company that specializes 0:13 in creating new VR equipment. Xiu Li's company is about to launch a new 0:19 headset. In order to launch successfully, her team needs to develop an effective marketing 0:25 strategy by analyzing the total product offering, also known as value packaging. 0:32Products with the best value packages often offer consumers the chance to evaluate a product 0:38 based on its differentiation from similar products. 0:420 ne possible component of a total product offering is the overall brand name of the 0:47 company. Another component of a total product offer 0:50is advertising image. Often promoting products through the internet, online stores, or magazines, 0:57 garners the affection of consumers. The maker's reputation is another piece of 1:02 a total product offer. This is an area that Xiu 1:06Li and her team have spent years building with their products and innovative technologies. 1:12 They are well known in the gaming and new technologies markets. 1:15A total product offer can capitalize upon financing for various levels of income. The 1:21 products at Xiu Li's store are reasonably priced for this type of innovative technology. 1:27However, one of Xiu Li's team members suggests that there 1:30will be a special payment plan for this particular headset, as it will help customers pay off 1:36 the headset at an affordable rate. The service and warranty may be included in 1:42 the total product offering. While the VR company has great 24/7 customer service, another one 1:49of Xiu Li's team members suggests that they introduce an online chat service that helps 1:54customers answer basic questions about the headset. 1:59Based on the team's analysis, they know that the strongest marketing strategies will be 2:04emphasizing their low-cost financing, maker's reputation, and overall customer service, 2:10as customers are eager to buy their new technologies at an affordable price. 2:15Now that the team has determined what components to emphasize, they can go forth and implement I of the considerations that consumers evaluate when making a purchase can be best described as Multiple Choice differentiation. the buying process. the service offer. the buying behavior. the total product offer. f consumers make a purchase of a particular product, because they are familiar with the company that makes the product, then they are making the decision based on which characteristic? Multiple Choice brand identification sales price or promotions convenience warranty history with the product f a consumer makes a purchase from a particular business, because that person has a limited amount of time or does not want to put in much effort to Juy the product, then which factor becomes increasingly important? Multiple Choice quality warranty brand identification design/features convenience Certaln products may sell better if the company stands behind the product in case of defect or customer dissatisfaction. This total product offer factor alls under the category of Multiple Choice customer service. None of the answers are correct. brand Identification. convenience. warranty or guarantee. Typically, as customers grow older, which total product offer becomes increasingly important? Multiple Choice customer service price design/features celebrity endorsement advertising