please help me expand the below draft into many words I am kindly asking for help to have more pages. It is CASE STUDY - Time Warner Cable (found in the back of the Managerial Economics textbook) I have tried to do it but i need help to expand all the paragraphs more to like 8 pages Executive Summary

Time Warner Cable (TWC) faces the key problem of responding to the rising competition from other providers in the media industry. Under the oligopolistic market conditions, TWC needs to focus on improving its market position. With its high customer operating costs, TWC must make strategic decisions in order to maintain or gain an added advantage. This report proposes a solution to TWC's problem by focusing on its strengths and capitalizing on its opportunities. The proposed action plan includes expanding the current technology and services offered, creating a rewards program, and increasing customer satisfaction through providing more bundle packages.

Background

Time Warner Cable (TWC) is one of the major providers of content (television, internet, and telephone services) in the US media industry. The media industry is dominated by a handful of large companies including Comcast, DIRECTV and Cox Communications, among others. TWC is the second largest cable TV provider in the US and offers cable, satellite, and fiber-optic services in over 30 countries. Over the past few years, TWC has seen a steady increase in competition from other providers in the media industry. This rise in competition has been driven by the increasing demand for new technologies and services by consumers. Consumers are looking for more high-quality services and low-cost products, and as a result have become increasingly price-sensitive.

Problem Identification

TWC's key problem is responding to the rising competition in the media industry and maintaining or improving its competitive position. This problem is further compounded by the high customer operating costs, the competition of Substitute products and the slow rate of innovation by TWC. Customer Operating Costs are high mainly due to the large infrastructure investments that TWC had to make in order to provide its services. The success of any company depends on how well it can manage its cost structure and maintain or improve its competitive position.

There is also a significant amount of competition from substitutes. Services such as free streaming services (Netflix, Hulu, etc.), music streaming services (Spotify, Pandora, etc.), and online gaming services (World of Warcraft, Microsoft Xbox Live, etc.) have been able to offer attractive alternatives to consumers. As a result, these services have been able to capture some of the market share that would have otherwise gone to TWC.

Finally, TWC has also been lagging in terms of innovation. The company has not been able to keep up with the technological changes being made in the market and many of its services are outdated compared to those offered by its competitors. This has resulted in loss of market share to its competitors.

Identify Decision Alternatives

Some of the alternative plans that can be implemented to solve TWC's problem are:

1. Expand current technology and services - This includes investing in new technologies and services, such as high-speed internet, VoIP, and Video on Demand. Investing in newer technologies would enable TWC to provide customers with more options and services.

2. Create a rewards program - This would involve providing customers with discounts and other incentives for long-term commitment that would help to increase customer loyalty.

3. Increase customer satisfaction - This would involve creating bundle packages that would offer customers a variety of services at one price. This helps to make the services more accessible and affordable to customers.

Action Plan

The proposed action plan includes expanding the current technology and services offered, creating a rewards program, and increasing customer satisfaction through providing more bundle packages.

TWC should invest in the development of new technologies that would enable it to provide customers with more options and services. This would allow TWC to keep up with the technological changes being made in the market and prevent a loss of market share to its competitors.

The company should also focus on providing more incentives and discounts for customers. This would help to increase customer loyalty and prevent customers from switching to other providers.

Finally, TWC should create bundle packages that would offer customers a variety of services at one price. This would make the services more accessible and affordable to customers and would help to increase customer satisfaction.

Conclusion and Recommendation

Time Warner Cable needs to respond to the rising competition in the media industry and maintain or improve its competitive position. The proposed solution is to focus on its strengths and capitalize on its opportunities by expanding the current technology and services offered, creating a rewards program, and increasing customer satisfaction through providing more bundle packages. These proposed solutions will help TWC to improve its competitive position and remain competitive in the media