Please help me figure out question number 7 and 8!!!

All answers should have two decimal places and be labelled properly (with $ or %) 2,347,892 View Rates & Availability Review Itinerary Enter Guest Info Confirm Booking 367,495 103,471 72,498 $23,464,220.00 Revenue Room Nights 143,285 1. What is the overall conversion rate? 2. Calculate each micro-conversion rate from one step to the next. View Rates & Availability Review Itinerary Enter Guest Info Confirm Booking 2,347,892 367,495 103,471 % % 72,498 % 3. What is the average number of nights per booking? 4. What is the average revenue per booking? 5. If you could increase the percentage of those who reviewed the itinerary to 20% (e.g. the micro-conversion), what would the overall conversion rate be now? 6. Based on your answer above, what would the revenue be now? By how much has it increased/decreased? 7. You believe that if you offered a 10% discount on all bookings, the overall conversion rate would increase to 3.5%. What would the new revenue be? Is this an increase or decrease from the original revenue? 8. **BONUS** If the gross margin on bookings (before the 10% discount) is 50%, would the above scenario generate more profit than the original scenario (e.g. before the 10% discount and under the original conversion rate)? Show your answer by calculating the profit margin for each scenario. (1 mark)