please help me, I am the LCA Manager (Negotiating Partner):

Aug 27, 2024 at 3:34PM

Topic

Discussion Chat 2 - Customer Segment, CRM, Competition

Instructions

1. This is an individual assignment. To start, read the relevant phases from the workbook.
2. Then make an initial postby Sept. 17 in the discussion group, your last post by Sept. 20.
3. Final Chat Posts and other assignments are usually due on Fridays but check each assignment to confirm.

Note:Remember to integrate your discussion posts with your own knowledge and research, the workbook, and the mini-lectures. Initial posts should be at least 200 words; follow-up or reaction posts (you should respond substantively to at least two other students' posts) shorter. If you use AI as a resource for anything - always disclose this and rewrite in your own words.Please see Discussion Chat Rubric in the Rubrics section of the website for grading criteria.

Grading Criteria:Discussion Chat Rubric

• .5 points are deducted from the final scores if the initial post is not made on time (see deadlines for initial and final posts).
• .25 points are deducted from the final scores if the word count for the initial post is not met.
• No credit is given if posts are made after the chat deadline.

Focus:

This week's discussion forum assignment has three components. Please be sure to comprehensively address each part of the discussion prompt. You can do this in one post or more than one if you wish.

Part 1: Contribute one good interview question and one bad interview question relevant to your venture and explain why each is good/bad. To guide you in this assignment, refer content in Phase 4, specifically customer interview rules and Exercise 4.1 as well as the supplemental reading "Talking to Humans."

Part 2: Provide a detailed and descriptive customer profile/target market. Again, refer to Phase 4 content and try to be as specific as possible. Also, this should be your ideal or first customer (i.e., your perfect prospect or 'best' customer - as at some point you may have multiple customer segments) this should help add specificity.

Part 3: Clearly delineate the first portion of your marketing strategy/funnel. Put differently, how will you get customers to purchase your product/service? See Exercise 5.1 and associated figure i.e., marketing funnel. Explain exactly how this will work for your business.

DISTRIBUTIVE NEGOTIATING!

LIVE8NEGOTIATIONEXERCISE

CONFIDENTIAL ROLE INFORMATION FOR

OWNER/MANAGEROF LIVE8 ART GALLERIES

Contents

This document contains:

1.Assignment Requirements & Negotiation Instructions2.Materials for you to use to complete the negotiation Assignment.3.Pairings - who you will be negotiating with.

Please be sure to read throughall ofthis document before you begin.

Assignment Requirements&Negotiation Instructions

IMPORTANT!!

For this negotiation you are ONLY using distributive powerand/or hardballtactics!!!

Requirements

There are two things you need to submit to complete this assignment.

Negotiation Planning Document-Complete and upload to Canvas by the due date. Do this BEFORE your negotiating partner contacts you, so do it quickly!a.REMEMBER!- ONLY use distributive Power Tactics during the negotiation!Settlement Form-Complete the settlement form and upload it to Canvasafter completing the negotiation.

NOTE- You can findboththe Settlement Agreement and the Planning Documentintheirrelated assignment link in the Modules section on Canvas, as well as in the Files section of your Group page on Canvas (see instructions below for accessing the Files section).

Instructions for Conducting the Negotiation

1.In the Files section of your Group Pages on Canvas, locate files that begin with "Distributive Negotiating..." a.Click on the "People" link in the left-hand menu on our Canvas site.b.Click on the folder that starts with "DistributiveNegotiating.."c.Use the left-hand menu to go to the Files section, where you will find the documents.2.Start by emailing the person you will be negotiating with. You can find them listedat the end of this document.a.IMPORTANT:Use the FAU email system, NOT the Canvas messaging system. The FAU system will allow you to reply and keep the entire negotiation in a single thread that you will then cut and paste into your settlement agreement as part of the assignment requirements.b.If you are the Art Gallery owner, ask them why they need your domain name.c.If you are the Manager of Internet Development at LCA, begin by explaining what you are seeking, and possibly an opening offer.3.You do not need to strike a deal, but you must negotiate in "good faith" - meaning you are willing to try to make a deal work.a.You must pass back and forth at least 10 timeswhile negotiating(20 total negotiation emails -onereplyeach= one pass). This number does not include initial contact or final review of the agreement.

After completing the negotiation,each personmust complete and upload their own Settlement Agreement.

Good luck!!

LIVE8NEGOTIATIONEXERCISEMATERIALS

CONFIDENTIAL ROLE INFORMATION FOR

OWNER/MANAGER OF LIVE8 ART GALLERIES

Overview

In this negotiation exercise you are taking on the role ofpart owner andmanager of Live8ArtGalleries. Please read the information below to learn about the situation youare facing, and an opportunity that has arisen.After, read the instructions for completing the negotiation exercise.

The Situation

Two million tourists visitIstanbulyearly, 70% of them during the summer months. A large number ofthese find themselveswandering intoone of your shops - the Live8 Art Galleries, a chain of art galleries located across Turkey.

After graduating from business school ten years ago, you directed a non-government organization (NGO) promoting civic involvement and urban renewal in Istanbul's poorest areas. The work washardand your efforts were always underappreciated, but every bit of change you were able to bring about made it all seem worthwhile.

Then,a fewyears ago your world changed. The earthquake that destroyed huge sections of Istanbul, killing thousands of people and leaving thousands of others homeless, affected you deeply. Although you and your family made it through the quake safely,the periodfeelslike a blur.It seems as if you never slept, working first in rescue effortsand thenin reconstruction. Besides the physical stress your job entailed,you felt a great deal of anger towards the government for not foreseeing and preparing for the catastrophe, as well as for hampering reconstruction efforts through inefficient bureaucracy.

This anger wasonlysurpassed by the anger you felt towards the rich countries of the West - the U.S. and Great Britain particularly. While these countries promised aid in various forms, you feel that whatever materialized was always too little and too late. In many situations, your calls to Western government agencies and donorNGO'sended with them making promises that they did not keep. Projects you planned and prepared for had to be abandoned, leaving you to face the angry and disappointed people who had depended on you. After six months, you were completely burned out.

Frustrated by the whole notion of dependency on aid, you decided that peoplehave towork their own way out of tragedy.

Opportunity!

Sooner than you would have thought, you identified an opportunity to put this belief into practice.A group of seven artists, each of whom had lost someone or something - a friend, a relative, a house or an art studio - in the earthquake, were considering opening a joint art gallery. The artistic themes would be those of survival, finding hope in the depths of tragedy, self-dependency and human courage. The artists would individually and collaboratively create artwork in each of their respective media - painting, sculpting and metalworking - and share all profits equally.

Concerned about thebusiness side of theventure, theartists asked if you wouldjoin the group as an eighth, equal partner, practicing the arts of management: marketing, finance, logistics etc. Excited about the prospect of putting your values into action, you said yes aftergroupagreed to giveyou full authority and control over all business-related decisions.The venture came to be namedLive8, allocating10% of its profits to a fund dedicated tohelpother artists take the same step they were taking through giving business loans to new galleries and artistic ventures.

Growth

In six years, the venture has expanded from a cramped gallery in Besiktas to six expansivegalleries in Istanbul, Ankara and several resort areas, catering to locals and tourists alike. Events such as 9/11 and the Madrid train bombings created international sympathy for your galleries' themes abroad. Realizing the potential of the export market, youdecide to put the business on theweb. Conceivedas a showcase for Live8's creations, you put in months designing the siteoff-line, and it isjust about ready.

You contacted a person who would purchase and secure the domain name for you. The domain name itself cost five thousand dollars, purchased from an individual. You spent another twenty thousand dollars on the design process, hiring an expert web-design artist, and consider this money well spent. You view the website as another gallery, a venue where clients could visit, appreciate - and purchase.

Additionally,youhave an expansion planto open branches in Paris, Rome and Barcelona, and the websitemightprovide thegalleries withsufficient exposure to make thispossible.Possible, of course, only as soon as you can find the $1.7 million necessary to finance this plan. You could borrow most of the money from banks, or find an external investor, but don't want to place thebusinessheavily into debt, or under someone else's control. You are hesitant to start off with only oneinternationalgallery, knowing that the effect of opening all three at once as a Turkish/European chain would have a much more powerfulimpact.

Confusion

Lately, people have been asking you if you were connected to the LIVE8 concerts. Confused, you Googled the term and discovered that it was the name of an event set to take place in twoweeks time, organized by the people who organized the "LiveAid" concertsfortyyears ago. Concerts with leading artists would be held all over the world, and all proceeds -millions of dollars -would go towards combating poverty in Africa.

You find it ironic that this pro-aid initiative adopted the same name as your own venture, promoting the opposite ideology of self-dependency. You wonder how much of the aid willactually reachthe population it was destined for, and how much will be wasted-just as you saw in Turkey after the earthquake.

Now, whenever anybody asks if your studios are connected to the event, you are quick to tell them "No".

YESTERDAY YOU RECEIVED ANE-MAIL,FROM ONE OF THE PROMOTORS OF THE LIVE8 MUSIC FESTIVAL, SAYING THEY WERE INTERESTED IN PURCHASING OR USING THE LIVE8.COMDOMAIN NAMEAND ASKING IF YOU WERE THE OWNER. YOU REPLIED THAT YES, YOU ARE INDEED THE OWNER AND WHY DID THEY WANT TO PURCHASE YOUR DOMAIN NAME?

EVEN THOUGH YOU DO NOT AGREE WITHPRO-AID PHILOSOPHY OF THE EVENT, THIS COULD BE AN OPPORTUNITY FOR YOU TO COMPLETE YOUR WEBSITES AND LAUNCH YOUR GALLERIES.

You are willing to listen.

Distributive NegotiatingAssignment

Art Gallery Owner/Manager- Pairings!

IMPORTANT:

You must contact your Negotiation Partner ASAP. Be sure to have completed your Negotiation Planning Document before you contact them.

**Do NOT contact anyone but your partner - the person in the second column, in the same row where your name is listed.

REMINDER: Onlyusedistributive power tactics during this negotiation!.