Question: Please help me make a marketing plan by using the SWOT bellow. Part 1 Product- Veggie Cleaner Coronavirus disease that has been spreading wildly by



Part 1 Product- Veggie Cleaner Coronavirus disease that has been spreading wildly by touch and is contagious people are very cautious to buy fruits and vegetables and use them without making sure it is not infected. In today's time hygiene and cleanliness are very important for having a good immune system in our body. Therefore, a Veggie Cleaner would be the product i would choose. It would be a germs remover washing liquid for vegetables and fruits and will be made of natural substances. The unique positioning of this product would be that it will remove all the germs, bacteria and fungus and will be hygienic thereby letting people buy and have fruits and vegetables without any fear of the disease. The target market will be almost everybody who is concerned of the health benefits and prefer hygiene. It will mainly be men and women in the age criteria of 28-45 of all sorts of races and religions and for all individuals who earn the bare minimum. The target customers will be having a lifestyle of hygiene. These will be the people who care very much about their health safety and would want to be safe from the corona disease while eating their fruits and vegetables. Their attitude towards eating habits would be to get clean and hygienic vegetables so that they can prevent the spread of the disease in todays time. Their opinions would be to be better safe than sorry. They would prefer having something that can help them clean their vegetables and fruits with not just water but a product that will actually get rid of the germs and prevent the disease to spread. The types of buyers to whom this product will appeal the most are those who are scared of this disease and fear going out and buying vegetable and fruits from vendors. They fear getting infected by the corona disease and would prefer keeping themselves and their families safe. Therefore, all those men and women would be our target customers and the one to whom this product will appeal the most. Part 2 SWOT Analysis The target customers will be everybody who is in the age range of 28-45 and is health conscious. Men and women who prefer hygiene and take good care of their health and belong to any religion and castes will be the target customers. Strengths -> safer and natural way to disinfect and sanitize vegetable and fruits thoroughly -> removes sediment, dust and stains from the surface of fruits and products and keeps them fresh for a long time. -> high in demand after the pandemic and very safe and easy to use for everybody. -> is cheap and can be bought by anybody. -> is toxic free and Free of all harmful preservatives, chlorine, alcohol, soap, parabens or sulphates. Weakness -> once the bottle is opened, it has to be used entirely within a month. -> works only on fruits and vegetables and ko other food products. -> cannot be used as sanitizer for humans. -> comes only in 200ml bottles and 500ml bottles. Opportunities -> Increase in the awareness of healthcare in the country -> can advertize through social media as it is a leading platform in today's world. -> can be introduced in larger container bottles that last longer than one month after opening it. Threats -> competition from other low-cost generic sellers in the market as similar products of degraded quality is available. -> shortage in supply as excessive demand of the product. -> harmful for children under the age of 7. Executive Summary [Enter Executive Summary Here (Do This Last)] Company Overview [Enter Company Overview Here] Industry and Trend Analysis [Enter Industry and Trend Analysis Here] Target Market [Enter Target Market Analysis Here] Competitor Analysis [Enter Competitor Analysis Here] Strategic Position and Risk Assessment [Enter SWOT Analysis Here] Marketing Strategy Target Market Analysis [Enter Target Market Analysis Here] Product Strategy [Enter Product Strategy Here] Placement Strategy [Enter Placement Strategy Here] Promotion Strategy [Enter Promotion Strategy Here] Pricing Strategy [Enter Pricing Strategy Here] Implementation and Metrics [Enter Implementation and Metrics Information Here]
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