Question: Please help me out. I would like the chart filled out, thanks. EXERCISE GOAL: Apply your knowledge of the consumer decision making process and the
Please help me out. I would like the chart filled out, thanks.

EXERCISE GOAL: Apply your knowledge of the consumer decision making process and the influences that affect consumer behavior in the context of a parent making trying to decide whether to purchase a cell phone for a child, and in the context of a cell phone company attempting to Influence that decision. Develop marketing strategies using each step of the consumer behavior decision making process through close analysis of consumers' reference groups and opinion leaders, as well as the personal factors that influence their buying behavior, LEARNING OBJECTIVES Describe the stages in the consumer purchase decision process. Describe how the consumer purchase process begins, Describe factors that affect Information search. Describe how consumers evaluate alternatives when making a purchase. Describe the activities that firms can undertake to facilitate purchase, Understand the different outcomes for consumers after they make a purchase (satisfaction, dissonance, loyalty) Explain the influences on consumer behavior, Identify the major psychological Influences on consumer behavior. Describe how situational and personal influences impact consumer behavior. Identify the major sociocultural influences on consumer behavior SITUATION ANALYSIS - Assignment The grid below covers each step In the consumer decision making process that you will need to complete. in the middle column, for each step of the decision-making process, insert examples from the point of view of the parent of a 10-year-old (8th grader). What I am looking for is what does the parent think about and consider at each step of the process. In the right-hand column, Insert examples from the point of view of ATST Wireless that could be used to influence the parents at each of step of the decision-making process, In other words, what can this marketer to do try to influence the parents at each step of the process? Assignment Notest "You do not need to use this specific grid in your response. However, each step of the process for both the parent and the marketer needs to be clearly separated and identified Be sure to use specific terms and concepts from the course text. Make sure your response is thorough and well thought out (which means more than one sentence per box). Remember that each box is worth 10 points. Step Parent Marketers Influence - AT&T Problem Recognition information Search Evaluating Alternatives Making the Purchase Post-Purchase Evaluation
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