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QUESTION 10 For marketers, "exchange," refers to the location where products and services are traded. the price charged, adjusted for currency exchange rates. promotional offers designed to stimulate barter. O the trading of things of value. QUESTION 11 Which of the following is not one of the positioning methods discussed in Step 5: Identify and Develop Positioning stratgy of STP process. Value Symbols Competition Geography QUESTION 12 Which of the following is not a criteria for evaluating segment attractiveness? Identifiable Reachable Responsive Remarkable QUESTION 49 2 points Save A SWOT analysis is a process of comparing and contrasting performance of a company's products and marketing processes against a few close competitors, aka, "best in class." O True False 2 points Save Answer QUESTION 50 The factors that affect the consumer decision process (the marketing mix, psychological, social and situation factors) all depend on the level of consumer involvement. True False