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Discuss the importance and significance of Data Visualisation in marketing and business. Think of the nature of big marketing data.

ii) Explain how to create a new business opportunity from customers data in Marketing Data Visualisation. Think how to understand the targeted customers behaviours and use their engagement patterns.

iii) The Data-Information-Knowledge-Wisdom structure demonstrates phases of increased context and understanding, i.e., how data is transformed into information, then knowledge, and finally wisdom. Discuss the difference between Data and Knowledge and provide a brief example in marketing data analytics