Question: please help me select the right answers Question 1 _____________ is a retail business where the operator is granted a license to operate and sell

please help me select the right answers

Question 1

  1. _____________ is a retail business where the operator is granted a license to operate and sell a product under the brand name of a larger supporting organizational structure.

Broker

Independent retailer

Franchise

Chain store

Question 2

  1. Which is NOT true about relationship marketing?

At the highest level of relationship marketing, the firm uses financial, social, as well as structural bonds.

It is usually more costly to hang on to existing customers than to attracting new ones.

The idea of relationship marketing is to develop strong loyalty by creating satisfied customers.

A more formalized relationship developed with customers allows company to better serve them.

2 points

Question 3

  1. Which of the following about services is NOT correct?

The demand for services in the US economy is expected to decline.

Changes in US demographics provide much demand for services.

Services will contribute to growth of many new jobs into the future.

Services cannot be physically possessed and involve a deed, a performance, or an effort.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!