Question: please help me select the right answers Question 1 _____________ is a retail business where the operator is granted a license to operate and sell
please help me select the right answers
Question 1
- _____________ is a retail business where the operator is granted a license to operate and sell a product under the brand name of a larger supporting organizational structure.
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| Broker | |
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| Independent retailer | |
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| Franchise | |
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| Chain store |
Question 2
- Which is NOT true about relationship marketing?
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| At the highest level of relationship marketing, the firm uses financial, social, as well as structural bonds. | |
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| It is usually more costly to hang on to existing customers than to attracting new ones. | |
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| The idea of relationship marketing is to develop strong loyalty by creating satisfied customers. | |
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| A more formalized relationship developed with customers allows company to better serve them. |
2 points
Question 3
- Which of the following about services is NOT correct?
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| The demand for services in the US economy is expected to decline. | |
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| Changes in US demographics provide much demand for services. | |
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| Services will contribute to growth of many new jobs into the future. | |
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| Services cannot be physically possessed and involve a deed, a performance, or an effort. |
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