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Throughout their case study they realized when using celebrity statues and entertainment element has shown more effective method towards fundraising. They organized a survey for participants which led them to the understanding that many prefer the traditional approach besides the nontraditional approach. They also conducted an entertainment event that was most favored. However, their downfall was mainly focusing on millennial age group for an Alzheimer's organization. They could have expanded the age group to older individual's, especially to those who are currently facing Alzheimer's or have relatives who are dealing with this sickness. It would promote the organization more effectively and would bring more individuals interested in their information.