please help me to solve for this consumer behaviour case study. thank you

please help me solve for the consumer behaviour case study. thank you

Starbucks coffee. ketplace to help Disney retain its leadership positi MANAGERIAL APPLICATION One of the authors (FRK) had the pleasure of of all time (he has been nicknamed the Emperor of meeting Les Behrens, the owner of Behrens and Wine), and the label very quickly became a success. Hitchcock, in 2008. Previously, Les Behrens had Hitchcock retired and left the partnership in 2005, owned a restaurant, and Bob Hitchcock was an ac and Behrens changed the name of the label to Erna countant. Both gave up these relatively secure jobs Schein, after his mother. According to Parker, Erna to make wine on top of Spring Mountain in Napa Schein wines are "fun-filled, fruit-driven, amazingly Valley. Many of their wines received high ratings delicious wines." " Annual, production is around from Robert Parker, the most influential wine critic3,000 cases, which is quite small. YOUR CHALLENGE: 1. What are the dangers of changing the brand name of an already successful brand? 2. What strategies can be taken to try to minimize these dangers? 3. What marketing strategies would you recommend to Mr. Behrens for acquiring new customers? 4. What marketing strategies would you recommend to Mr. Behrens for retaining old customers