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1. Define productivity. 2. Why is it important for a firm that follows a strategy of being the cost leader to improve productivity? 3. What are the criteria often used to assess productivity? Give their advantages and disadvantages. 4. Distinguish between operational productivity and financial productivity. 5. Distinguish between partial productivity and total productivity. 6. Why is operational productivity measures preferred over financial productivity measures by manufacturing personnel? 7. Give some important measurements for assessing marketing effectiveness. 8. Distinguish between a sales price variance and a sales volume variance. 9. Distinguish between a market size variance and a market share variance. 10. What are the relationships between a market size variance, a market share variance, a sales quantity variance, and a sales volume variance? 11. What is incentive compensation? What type of organization is best suited to incentive compensation plans? 12. What are the four guidelines for effective incentive compensation systems? Briefly discuss each. 13. There are four broad approaches to distributing the proceeds of a bonus pool in a profit-sharing plan: 1. Each person's share is based on her salary. 2. Each person receives an equal share 3. Each person's share is based on his position in the organization (larger payments to people at higher levels). 4. Each person's share is based on individual performance. Required: a. For each of these alternatives, give 2 reasons to support that alternative. b. For each of these alternatives, give 2 reasons against that alternative. 14. Describe each of the following: a. cash bonus b. profit sharing c. gain sharing d. stock option plan When should an organization use of them