Question: please help me understand this, View the How Costco Became A Massive 'Members Only' Retailer video ( 2 2 : 0 1 minutes ) .

please help me understand this, View the "How Costco Became A Massive 'Members Only' Retailer" video(22:01 minutes). What do you feel was the unique marketing challenge for COSTCO, and how did it overcome that challenge? Choose another company that currently does not have a membership program, and explain how a membership program could be created and how it may offer a marketing opportunity, please add 2 supporting researched facts

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