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3.0 Perform and a SWOT analysis to assess internal strengths and weaknesses. 3.2 SWOT Analysis Strengths Cosworth is rightly recognized for its extraordinary proficiency in engines particularly in high performance targets and propulsion mechanisms which provides a cutting edge to the company in the competition struggle. The company has a well-established market and a very good reputation for its brands, which also add to customers' trust to the company's products. Another strength of Cosworth is a strong focus on its research & development division, and moreover it has a great manufacturing capacity enhancing product innovation at the same time. Furthermore, being an innovative company, Cosworth collaborates with the most prominent automobile and aerospace manufacturers ensuring that the innovation is achieved collectively and the company covers as many markets as possible helping it to remain on top as a technological company (Cosworth website, 2024). Weaknesses However, it is important to note that Cosworth also experiences difficulties connected with high costs of research and development and production, which affect the company's financial performance. The key disadvantage of this business model is the high revenue concentration risk as the company relies on a limited number of large value clients which may harm key client relations or expose the company to market changes. Further, due to having a weak exposure in certain emerging markets it would not fully enable Cosworth to leverage growth prospects and broaden its revenue streams; future growth worldwide might be limited (Tracxn, 2024). Opportunities Potentiality: Cosworth possesses huge possibilities to move into electric and hybrid propulsion markets, as electricity and hybrids rule the industry in the robotic era. The expansion in the need for data and control subsystems for level 5 self-driving cars is another opportunity that Cosworth can capitalize on, given the company's experience in implementing vehicle intelligence solutions. Acquisitions and partnerships may also help boost technological advantages and establish a larger market share, so Cosworth may use these effective tools to better address the market and its needs in the future (Cosworth website, 2024). Threats Threat of new entrants and threat of rivalry are sources of possible disruption for Cosworth, given that competition is stiff due to the existence of industry incumbents as well as other players entering the market with innovative products and services that are quite similar to Cosworth's offerings. The number and nature of mandatory requirements affecting the production process include emissions and safety standards which may constrain operational flexibility as well as hike expenses. Also, there is a high degree of technological risk and the possibility of rapid market changes, which mean that Cosworth has to constantly update itself and be ready to respond to new technologies that are both highly significant within the company and where being the fastest to adapt is essential to being competitive (Tracxn, 2024)