Question: please help me with homework for Breuer, W . & Kohler, R . ( 1 9 9 4 ) . P&G ' s Pert Plus:
please help me with homework for
Breuer, W & Kohler, R P&Gs Pert Plus: A PanEuropean Brand. Marketing in Europe; Case Studies,
Use the case information, at the time of the case, how attractive is the European market for Pert Plus in terms of demand potential?
At the time of the case, how competitive is the European market? Given the case information, please evaluate the performance of P&Gs brands, Vidal Sassoon, Pantene, Petrole Hahn, Shamtu and Head & Shoulders in the European market.
If you were the manager of P&G and you decided to launch this BC technology into the European market, you have the following options. Please specify which option will you choose, and please specify the brand name you will use; price per bottle; countries you will enter; and why you prefer this approach.
a Use an existing brand name such as Vidal Sassoon or Petrole Hahn or Head & Shoulder, etc. and launch this product simultaneously into different countries: Existing brand name and Pan European approach.
b Use an existing brand name such as Vidal Sassoon or Petrole Hahn or Head & Shoulder, etc. and launch this product into selective countries: Existing brand name and sequential approach.
c Use a new brand name such as Pert Plus or any other name you may prefer and launch this product simultaneously into different countries: New Brand name and Pan European Approach
d Use a new brand name such as Pert Plus or any other name you may prefer and launch this product into selective countries: New Brand name and sequential approach
e Mixed strategy: a combination of some of the above approaches
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