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Week 4 - Individual Assignment: Case Study: Decision Making Amber Lie is an entrepteneur who started an online company selting luxury heulpbones. She leves exploring different musical gentes, which sparked an ititerest in doing headphones reiearch. She discovered that the world of headphones was obtuse, with numerous brands advertising different incomprehensible jargon, numcrous types with different features and drawbucks, and wes complicated by the fact that the audio source and power supply tade a significant difference to sound fidelity in ber experience. She decided to do something about it and make a business selling high-crd headphones that simplified the experience for customers. Her nascent website featured a questionnaire that detenmined the usage for the headphones and educated customers about what they should be looking for. One feature of the website was an "ask me anything"' fcature which would conaect her cuitomers to her directly so they could ask questions about headphones. Amber's knowledeo and ales dkills meatit that. she could convert the convermitions inte a sale 10 \%. of the time, as opposed to the average visiter who made a purchase less than 2\%. of the time. As the popularity of the website grew. Amber had to enlist her brother Craig (a masic connoisseur in his own right) to help out. Sales erept up and reviews about their w cbsite were positive. However, Amber and Craig could no longer kecp up. They needed help and they hired a young audio enfancering stadent and his friend lo answer questions on an alternatingeshift basis. Between Amber, Craig, and the 2 students, the websice had somoone monitoring customer chat 24/7. This wasn't enough. At peak times there would be a deluge of customer inquiries and Amber needed more skilled people. Further, she no longer had the physical space in her parent's bascricest saite to accommodate the business. It was time for the business to move. Amber did a little research and eame up with a few altematives. She's aure that moee alternatives are available, but she has had little time to think since her business has been taking off. First, she could rent office space out in the suburbs. The office she found was far away from ber hocte and would create a significant commute for her, her brother, and the cinployech. Howeser, the spoce was cheap. parking plentiful, and there was a lot of space for growth because it could cocnfortably fit 30 . people. Second, she found a chic downtown office. It was ncarby her home and would sarcly imptess vititors, including potential imvetors who she is considering soliciting for money to expand the busaincis. However, it is expensive and can only accommodate 15 people, leaving little room for growth. Third, she could have all her employees working from home and provide an allowance for equipmens. This would be cheapest by far as she would not need to rent any additional spoce; She would also be able to hire people from outside her city because it's not neceseary that they are physically on site. However. she is concerned about not being able to monitor employoes job perfotmance or develop a collaborative culture at her business. After thinking about all this, Amber is struggling to come to a decision, "What should I do? This will certainly affect my business for years to come