Please help me with the below for Customer relationship management

It is stripping images of Switzerland$$s famed Matterhorn and the Swiss flag from the packaging to comply with $$Swissness$$ legislation, to conform with strict rules in Switzerland about how products qualify for the coveted $$Swissness$$ moniker $$ perceived by some as a standard of quality.

The chocolate bar, made of honey and almond nougat, is distinctive for its triangular $$peak$$ shape that evokes a mountain range and matching triangular packaging $$ sold in scores of countries and duty$-$free shops around the globe.

$$The redesign of the packaging introduces a modernised and streamlined mountain logo that is consistent with the geometric and triangular aesthetic,$$ Mondelez spokeswoman Livia Kolmitz said.

The $4,478$m$-$high mountain, the nearly symmetrical pyramidal peak of which mirrors the shape of the almond$-$and$-$honey$-$laced chocolate bar, will be replaced with a more generic Alpine summit, while the packaging will now read $$established in Switzerland$,$ rather than $$of Switzerland$.$

Last June, the company announced plans to outsource production of some Toblerone chocolates to Bratislava, the Slovak capital $$ where wages and the cost of living are far lower than in wealthy, expensive Switzerland.

A law on $$Swissness$$ of products was adopted in $2017$ and aims to protect the cachet of Swiss manufacturing. When it comes to foods, two criteria have to be met: at least four$-$fifths of the raw materials that go into the product have to come from Switzerland, and the processing that gives a product its $$essential characteristics$$ must be carried out in Switzerland.

Toblerone has already been produced in other countries $$ notably late into the last century.

The treat was invented $115$ years ago by Swiss confectioner Theodor Tobler, with the brand name a fusion of the family name and the Italian word $$torrone$$ nougat.

Mondelez has already run into blowback from its changes to Toblerone in the past. A move years ago to widen the gaps between the chocolate peaks $$ reducing the weight of the bars but keeping the price the same, known as $$shrinkflation$$ fanned outrage in Britain, where the change mostly took effect. The bar reverted to its original shape in $2018.[$Toblerone drops iconic design due to rules on $$Swissness$.$

QUESTION $1$

$1.$Provide a brief history and definition of Quality Management. $5$ Marks

$2.$Identify six $(6)$ principles of Total Quality Management evident in the above case study. $12$ marks

$3.$Explain how you would go about using the PDAC cycle to improve quality of Toblerone$$s products. $8$ marks