Question: Please help me with the research for points mentioned in brief,The brand I have chosen is Godiva Chocolate. The CEO of a leading international brand,

Please help me with the research for points

Please help me with the research for points mentioned in brief,The brand I have chosen is Godiva Chocolate.

The CEO of a leading international brand, having been to India on a couple of short trips, wants to evaluate whether the brand should enter India. The CEO approaches you with a simple brief-Help us understand the Indian market in the context of our brand, and recommend to us whether or not we should enter India. Your task is to help the CEO of the chosen foreign brand take a business decision on whether or not to enter India. Your recommendation has to be based on helping your client developing an understanding on the following key areas: 1. India's long term potential and growth story 2. The current and future prospects of the category/ sub category the brand belongs to competition, key players, strategy adopted by the key players, how are the various brands currently positioned, innovations driving category/ brand growth, etc. Understanding of the Indian customer- behavior, attitude, aspirations, etc, in the context of the product category/sub category chosen 4. Head winds and tail winds that you envisage for the brand in its endeavor to enter India The marketing strategy that the brand should adopt given the above context. Will the same approach they have been using in their domestic market work in India, or do they need to tomy to the Indian context 3

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!