please help me with this multiple choice

MAY/JUNE 2015 QUESTION 4 In order to perform a good market analysis and identify market segments, marketing managers should look carefully at four criteria Which ONE of the following is NOT one of those criteria? 1 Substantiality of the segment 2 The ability of the segment to be identified and measured accordingly 3 Accessibility to the segment members 4 The profile of the segment members QUESTION 5 [2] In real life, despite the wealth of information available to businesses designing competitive strategies, management can still make a number of mistakes when deciding on the future of the business Which ONE of the following is NOT one of those mistakes? 1 Procrastination 2 Not making sufficient financial resources available 3 Thinking too small and too afraid to introduce new big ideas 4 Making hasty decisions [2] QUESTION 6 The risk of something unexpected (good or bad) happening in the external environment is determined by 1 the market attractiveness-enterprise strength model 2 probability analysis. 3 the growth-share matrox 4 Porter's genencstrategy model [2] QUESTION 7 Which ONE of the following statements is CORRECT regarding customer value? 1 Competitive price does not always translate into value for customers 2 Value is created when customers recerve what was onginally offered 3 Marketing opportunities must be converted into products or services that maximise customer value in terms of promised benefits. 4 Customer value does not include emotional benefits [2]