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Question 2 The marketing manager of a firm is working on her promotional plan for the rm's services. Advertising media alternatives are for television, radio and newspapers. Details of target audience estimates, costs and maximum media usage limitations are stated in the table below. FACTOR TELEVISION NEWSPAPER Audience per advertisement covered 100,000 Cost ner advertisement $2,000 Maximum media usa-e To ensure a balanced use of the advertising media. radio advertisements must not exceed 50% of the total number of advertisements authorised. In addition, television should account for at least 10% of the total number of advertisements authorized. The objective of the campaign is to maximize the audience covered; the advertising budget sanctioned for the campaign is $18,000 during the period. Required of you: Formulate the case as a linear programming exercise