Question: PLEASE HELP! Need in-depth response. Thank you SO much! Based on the Davenport article, how do you believe your organization could improve its marketing analytics

PLEASE HELP! Need in-depth response. Thank you SO much!

Based on the Davenport article, how do you believe your organization could improve its marketing analytics effort? If you prefer not to speak directly about your organization, then identify a company in the market today that is either using marketing analytics well -- How do you know? Or identify one that could improve -- What do you think they should do?

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