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Assume the Coffee company ventured into the hotel business. They recently acquired a small hotel chain headquartered in their Thailand. The chief executive decided that half of the new hotels in the Thailand would be retained and rebranded, and the other half would be sold.

It will support America ventured strategic objective of slowly growing the organization to ensure that new ventures are well supported and opened on time and on budget. The hotels are considered budget accommodations; they are functional, clean and reasonably priced.

Most guests stay for one to three nights and are a combination of business and leisure travelers. The hotels are typically situated in downtown locations easily accessible by mass transit. Tourists are attracted to these hotels in popular visitor destinations where the many local attractions mean they will only spend a little time in their hotel rooms.

The organization has decided to use an ethnocentric approach and send some of their existing America based managers to the China to lead the changeover of the new hotels and then manage them after they re-open. If this new overseas venture succeeds, America may acquire other small hotel groups in other host countries.

The organization would like to own 150 hotels in the next five years. Their 10-year plan is to own 300 hotels across the host country. It is an ambitious target, so the organization must find an effective formula to operate successfully in other countries. The organization has never ventured into any hotel industry outside the headquarters before. It has hired a team of independent management consultants to advise them on how to proceed, especially on recruitment, selection, and compensation.

Question 1

1. Since the organization has chosen an ethnocentric approach, should the hotel recruit candidates from America or China and Thailand?

- One point then elaboration

- 2^nd point the elaboration

2. Based on question a, identify and elaborate a compensation approach for the hotel management position. Explain the rationale for your answer.

- One point then elaboration

- 2^nd point the elaboration