PLEASE HELP (QUALITY MANAGEMENT)

Oldphonia, Inc. faces two major competitors in the smart phone market: Simphonia, and Colliefonia. It found that potential consumers placed the highest importance on reliability (measured by such things as freedom from operating system crashes and battery life), followed by compactness (weight/bulkiness), followed by flexibility (features, ease of use, and types of program modules available). The operating cost was only occasionally noted as an important attribute in the surveys. Studies of their products, along with consumer panel ratings for the competitors are provided below.

Complete the following:

1. Using the information provided, complete a House of Quality.
2. Develop a deployment plan for the new smartphone; i.e., on what attributes should the company focus its marketing efforts?

Problem 12-04 Newfonia, Inc. Note: BranchOS is one of the most recognized operating software programs for smartphones. *New unproven software, unique to Simphonia Well-received proprietary software, used on many smartphones for several years \begin{tabular}{|l|r|r|r|r|} \hline \multicolumn{1}{l|}{ Consumer Panel Ratings } & \multicolumn{2}{|l|}{} \\ \hline Attribute & Oldphonia & Simphonia & \\ \hline Initial cost & 3 & 4 & Colliefonia & \\ \hline Reliability & 2 & 3 & 2 & \\ \hline Ease of use & 5 & 2 & 3 & \\ \hline Features & 5 & 3 & 5 & \\ \hline Operating cost & 3 & 4 & 2 & \\ \hline Weight & 3 & 4 & 4 & \\ \hline \end{tabular}