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Question 12 2 pts A scale designed to measure multiple attributes or facets of a concept, idea, or attitude is an) O unidemensional scale O multidimenstional scale interval scale O ratio scale Question 13 2 pts The key to writing good semantic differential questions is determining the optimal number of points choosing the right anchor phrases or words O producing a series of items that are mutually inclusive allowing a neutral position for respondents who do not have an opinion Question 14 2 pts Itemized rating scales have the advantage of O producing ratio data O allowing respondents to provide a response anywhere on a continuum O being easy for researchers to code O allowing respondents to compare brands, products, objects or other items