Question: please help!! QUESTION 15 At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine,
QUESTION 15 At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets. The Mahogany line is designed to appeal to African Americans. This is an example of segmentation demographic lifestyle O geographic regional QUESTION 16 Consumers who are frequently on the Internet more than likely use either internet Explorer or Netscape as their web browser. There is another option called Opera, which is faster and highly customizable, a feature that neither internet Explorer nor Netscape have. For example, it can be send to suppress all pop-up ads and there are several mouse controlled shortcuts available. Opera was initially offered on the market for low price of $29 and this included tech support. It was hoped that this low price would build the volume of Opera users quickly. Opera used a strategy penetration pricing cost plus pricing ROI pricing market oriented pricing
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