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QUESTION 17 For several years, advertisements for Arm & Hammer baking soda have prompted consumers to place an opened box of the product in the refrigerator to lessen food oder and to replace that box monthly. The same ads advise customers to pour the used box down their kitchen sinks to freshen drains. Arm & Hammer employed a strategy in its attempt to sell more baking soda. market penetration product development market development diversification QUESTION 18 For years when most consumers thought of cranberries, they thought of the Ocean Spray brand. Then Northland cranberry juice came on the market claiming that it was superior to the Ocean Spray brand. Northland was creating demand for its cranberry products. This a common strategy for firms during the growth stage of the product when more competitors enter the market. primary generic derived selective