Question: please help Question 3 (5 points) You work for a pharmaceutical company that received a patent on a new drug a few years ago. The

please help
please help Question 3 (5 points) You work for a pharmaceutical company

Question 3 (5 points) You work for a pharmaceutical company that received a patent on a new drug a few years ago. The sales last year were $150 million and the marginal cost of producing the product is $0.50 per pill. However, your company is still not earning profits from selling this drug, partly because the company spent $1.7 billion on R&D and obtaining FDA approval. A recent study suggests that at the current price of $1.50 per pill, the own price elasticity of demand for the drug is -2. Based on this information, what can you do to boost profits? Should you raise or lower the price? Explain why, show your calculations. (5 points)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Finance Questions!