Question: please help Questions: 1. Briefly define the four key primary marketing strategies: market penetration, market development, product development, and diversification. 2. Discuss diversifications/acquisitions as a
please help
Questions: 1. Briefly define the four key primary marketing strategies: market penetration, market development, product development, and diversification. 2. Discuss diversifications/acquisitions as a marketing strategy. When is this effective? When is it not effective? 3. Is the Fitbit acquisition a "good" move for Google? What are the risks and challenges that Google might face with the acquisition? 4. Develop a marketing promotional program (4Ps) that the companies can use to promote their combined value to customers
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