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Questions 16-1 Distinguish between horizontal and vertical analysis of financial statement data. 16-2. What is the basic purpose for examining trends in a company's finaricial ratios and other data? What other kinds of comparisons might an analyst make? 16-3 Assume that two companies in the same industry have equal earnings. Why might these companies have different price-earnings ratios? If a company has a priceearnings ratio of 20 and reports earnings per share for the current year of $4, at what price would you expect to find the stock selling on the market? 16-4 Would you expect a company in a rapidly growing technological industry to have a high or low dividend payout ratio