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Since we read from left to right, when we see a price we process the number of dollars before the number of cents. This is why so many prices end in what number? 00 11 033 The two top considerations for selecting an advertising agency are: evidence of creativity, and low operating cost personal chemistry, and size compatibility agency's research capability, and business contacts industry experience, and having similar competitors' accounts In an the featured brand name is mentioned, as is the brand name of a competitor cognitive ad non-comparative ad comparative ad emotional ad Mega ships are currently capable of carrying containers 10,000 15,000 20,000 25,000 Specialty stores carry but not services, goods clothing, jewelry depth, breadth variety, customization Specialty stores carry but not services, goods clothing, jewelry depth, breadth variety, customization In advertising, is the key to results research higher spending concentration O creativity An ad reached 10% of the target market an average of 8 times. The ad delivered 80 GRP'S O O 40 GDP's 80 GDP's neither The chain-ratio method of demand forecasting involves multiplying a base number by several adjusting percentages True False A survey asks the following two questions: Q1) $25.00 definitely would not buy 1 2 3 4 5 6 7 definitely would buy Q2) $35.00 definitely would not buy 1 2 3 4 5 6 7 definitely would buy It so happens there is a segment of people who are not really interested in the product regardless of the price. What would their answens most likely be? Q1-2 or 3, and Q2-1 or 2 QI-6 or 7, and Q2-5 or 6 Q1 4 or 5, and Q2-3 or 4 Q1=1 or 2, and Q2-2 or 3 In general terms, getting the consumer to purchase is possible only with highly informative ads easily achieved not easily achieved guaranteed with enough advertising O The optimum way to create value is through low pricing O True O False