Please help, thanks!

Access the following article, titled "Adding Another Tool to the Belt at Planet Bean" and respond to the prompts below.

1. Describe the company's value chain.
2. What is the relationship between operational effectiveness and the company's value chain.
3. How has technology impacted this industry? Has technology increased or decreased the competitive dynamics of the industry?
4. Based on the industry analysis in the case, describe your recommended strategy for positioning the company for future success.

Here is the DOI for the article please help

https://dx.doi.org/10.4135/9781529719963