Question: Please help, thanks! Why is it important to take a much broader view of the world around us? Why is it important to understand cultural

Please help, thanks!

Why is it important to take a much broader view of the world around us? Why is it important to understand cultural differences and on what cultural elements must markets focus when looking to expand a product of service outside their home region? What steps would you first take if asked to explore a global expansion effort?

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