PLEASE HELP . The "Interbrand" link can be found on: interbrand.com/best-global-brands/

All the relevant information is on there. Any assistance would be greatly appreciated. Thank you very much!

The "Select any Firm" section of the question does not have to go into a great amount of detail. If someone could even point mentioned in the right direction I would be truly grateful.

***Point me in the right direction***

Topic: Brand Value Many valuable assets do not appear on a firm's balance sheet. One of the most common is brand value. A strong brand does, however, Increase the market value of the fum as the brand leads to additional sales or allows for premium pricing Interbande annually estimates the value of a firm's brand. As you can see many firms derive significant value from their brands. Prompt: For this discussion, review the Interbrand ankingse and identify the following 1. Which firm had the bighest brand value? 2. Which firm had the largest increase in brand value? 3. Which form had the largest decrease in brand value? Next, select any form on the list and explain what may have caused the firm's brand value to recently change. You will need to do a bit of research. If you choose a firm with a large increase in brand value, szeif there have been new products/services, initiatives, or other actions that you think would increase the firm's brand value. If you choose a firm with a large decrease, sec if there have been events that have harmed the firm's brand. Your post should include the firm's name, the value of the firm's brand, the change in the value of the firm's brand, and a summary of your research. Make sure to read and cite at least two news stories that help you understand the change in the firm's brand value. Topic: Brand Value Many valuable assets do not appear on a firm's balance sheet. One of the most common is brand value. A strong brand does, however, Increase the market value of the fum as the brand leads to additional sales or allows for premium pricing Interbande annually estimates the value of a firm's brand. As you can see many firms derive significant value from their brands. Prompt: For this discussion, review the Interbrand ankingse and identify the following 1. Which firm had the bighest brand value? 2. Which firm had the largest increase in brand value? 3. Which form had the largest decrease in brand value? Next, select any form on the list and explain what may have caused the firm's brand value to recently change. You will need to do a bit of research. If you choose a firm with a large increase in brand value, szeif there have been new products/services, initiatives, or other actions that you think would increase the firm's brand value. If you choose a firm with a large decrease, sec if there have been events that have harmed the firm's brand. Your post should include the firm's name, the value of the firm's brand, the change in the value of the firm's brand, and a summary of your research. Make sure to read and cite at least two news stories that help you understand the change in the firm's brand value