Question: Please help, this is all part of one problem and has 4 parts to it, 1. A computer company sells to customers exclusively through its
Please help, this is all part of one problem and has 4 parts to it,
1. A computer company sells to customers exclusively through its website. Which element of the marketing mix supports this company's marketing strategy?
A. Promotion
B. Distribution
C. Product
D. Price
A bookstore enables customers to purchase products in a store or online. What type of marketing utility is this example of?
A. Ownership
B. Time
C. Form
D. Places
Which task should a University bookstore that recently purchased new inventory management software employ a SWOT analysis to accomplish?
A. identify employee training needs
B. prioritize marketing tasks
C. establish clear pricing guidelines
D. identify concrete strategies to compete with rivals in industry
A business mails free samples of a new product to target customers. Which element of the promotional mix is the business using?
A. Customer service
B. Public relations
C. Advertising
D. Sales promotion
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