Please help! this is for Information systems course there is a part a and b to the questions

This is the scenario:

World Marathons (WM) is a Dunedin-based company which specialises in offering runners access to some of the worlds most popular running events including the London Marathon and The Great Wall of China Marathon. They have good long-term relationships with marathon organisers and can guarantee entry to many events and prioritised bookings for well-located hotels along the routes. In return, WMs contracts with marathon organisers and hotel operators guarantee their suppliers a certain amount of business each year. All of WMs employees are also runners and have first-hand experience with many destinations. They can provide clients with personalised itineraries and an attention to detail that is of the highest standard. WM also helps clients prepare for their events by assigning a running coach to develop a personalised training plan for them. All enquiries and bookings are managed online and once a running tour is booked, clients access the details online or via the WM App.

The App makes it is easy for clients to access their itinerary and training plan, and request changes or special arrangements. For WM, the App helps them to keep in contact with clients and provide event updates. The App also supports the personalised training plans; it can be linked to fitness trackers like a Fitbit or Apple Watch and has a training pace calculator to help clients work out how quickly they should be running on each training run.

The App also allows the running coach to monitor their clients preparation and adjust the program as the event draws closer. WM has a lot of novice or first-time runners so the social media platform is especially useful as it allows them to connect with others attending the same event, or to form teams and encourage each other with their training. As people become more health conscious, many take up running. Worldwide, running has grown by more than 50% in the last 10 years, with more women taking up running than men. This creates a huge potential for WM to expand its business. However, the marathon tourism market is quite competitive. Many running clubs organise their own running tours. Running tours can also be booked through travel agencies. There are also specialised operators that focus on extreme marathons (like the Polar Circle Marathon) or triathlons that combine marathon running with cycling and swimming (like the Ultra Ironman in Hawaii). Runners also go online and book their own tours. WM targets clients who want good value although it is cheaper to book a running tour through travel agencies or running clubs, WM provides extra services including entry to events that are often sold-out as soon as the tickets are released to the public. To encourage repeat bookings, WM has a loyalty system for running clubs that allows members to collect points that they can use for discounts or priority access to events. Points are also given when clients refer others to WM. These campaigns have been quite successful with 40% of bookings coming through two of the largest running clubs in New Zealand. I

Question 1: (cont.) Consider the World Marathons (WM) description: a) Briefly explain the business strategy that WM uses to compete in the marathon running market. Give ONE example (or evidence) from the WM scenario to support your response. (5 marks)

b) Identify and briefly describe TWO of Porters competitive forces in the business environment that World Marathons (WM) operates in. For each competitive force you have identified: Assess the strength of the force, and give ONE example (or evidence) from the WM scenario that supports your evaluation of the force; Give ONE example of how WM could use information systems and technology to respond directly to the competitive force you have identified, and explain how this use of information systems and technology could impact the force.