Please help to answer question: How would you recommend addressing this market segment?

Industry Lifecycle: It's Your Call Return to A Business Units should we be focusing on Cloud Call now? Lakshmi Early Majority Cloud Call Mobile-first, cloud-first telecommunications platform VOIP (voice over internet protocol) Mobile App Text messaging/Voicemail across web and app Centralized call management direction Launched 4 years ago 14% of corporate revenue Business unit revenue has grown 30% per year Tran Exactly. While we have had most of our sales from the Early Adopters so far, we need to start thinking about how the Early Majority views and uses the product Evan Cloud Communications Industry No company has more than 8% of the market Cloud Call is 12th in market share in the industry Industry revenue is 22% higher than last year Major Trends Services vary widely between different competitors Typical consumer is a startup or small firm The average age of a firm in the industry is 1.8 years old How would you recommend addressing this market segment? Lakshmi Advertise and sell to Fortune 500 firms. Look for competitors to purchase. Deepen our relationships with startup companies