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by$-$scene technology can create value for the streaming industry. The following sections examine the various components of the value chain and the benefits these technologies can bring to each stage $($Porter$,1985).$

Content Creation:

$$ White$-$labeling AI chatbots can gather user feedback and preferences, enabling streaming services to create content that better aligns with audience demands $($Doe$,2019)$ Scenextras can leverage using AI chatbots to collect user feedback and preferences, enabling the creation of more targeted content $($Doe$,2019).$

$$ AI chatbots like Netflix's "Max" provide recommendations based on user preferences and feedback, helping the company create content tailored to their audience's tastes $($Netflix$,2018)$

$$ Shop$-$by$-$scene technology presents opportunities for product placement within content, providing additional revenue streams and enhancing the overall value of the content $($Smith$,2021).$ Amazon Prime Video's $"$X$-$Ray" feature allows users to shop for products seen in their favorite shows, creating an additional revenue stream through product placement $($Amazon$,2021).$

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Content Aggregation:

$$ AI chatbots enhance content aggregation by offering personalized recommendations, improving user satisfaction, and reducing churn rates $($Kotler & Keller, $2016).$

$$ Shop$-$by$-$scene features create an immersive viewing experience, increasing user engagement and perceived value $($Johnson$,2020).$ Scenextras' shop$-$by$-$scene technology facilitates direct interaction between viewers and on$-$screen products, creating an immersive viewing experience $($Johnson$,2020).$E$.$G Disney$+$ uses AI to offer personalized recommendations, making it easier for users to find relevant content and increasing user satisfaction $($Disney$+,2021).$ Shop$-$by$-$scene features like NBCUniversal's "Shop TV$"$ enable viewers to purchase items directly from the streaming platform, enhancing the viewing experience $($NBCUniversal$,2020).$

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Platform Management:

$$ White$-$labeling AI chatbots streamlines platform management by offering automated customer support, leading to cost savings and improved efficiency $($Smith$,2021).$ White$-$labeling AI chatbots such as those provided by companies like IBM Watson can automate customer support tasks, freeing up resources and improving efficiency $($IBM$,2022)$

$$ Shop$-$by$-$scene technology provides valuable insights into user preferences and behavior, allowing for better platform optimization and user retention $($Doe$,2019).$ Shop$-$by$-$scene analytics empower Scenextras to understand viewer preferences, allowing for data$-$driven platform optimization $($Doe$,2019).$

$$ Shop$-$by$-$scene technology like TheTake.ai tracks user engagement with specific products and scenes, providing valuable insights for platform optimization $($TheTake$.$ai$,2023).$

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Distribution:

$$ AI chatbots enable localized and personalized experiences, facilitating broader content distribution and higher customer acquisition rates $($Johnson$,2020).$ AI chatbots enable localized recommendations and experiences, helping Scenextras expand into new markets and attract diverse audiences $($Johnson$,2020).$ Netflix employs AI chatbots to provide localized content recommendations, aiding its expansion into international markets $($Netflix$,2018).$

$$ Shop$-$by$-$scene features drive user engagement and create opportunities for global partnerships, further expanding the streaming service's reach $($Kotler & Keller, $2016).$ Shop$-$by$-$scene technology drives user engagement, increasing demand for Scenextras' service $($Kotler & Keller, $2016$ Shop$-$by$-$scene features can lead to partnerships with global brands, expanding the streaming service's reach, as seen with Hulu's collaboration with Wayfair $($Hulu$,2019).$

Marketing and Sales:

$$ White$-$labeling AI chatbots supports targeted marketing campaigns, maximizing the value of marketing efforts and boosting subscription sales $($Doe$,2019).$ Scenextras can use the features to reach its target audience effectively $($Doe$,2019)$like$,$AI chatbots can gather user data to inform targeted marketing campaigns, similar to Spotify's personalized recommendations $($Spotify$,2022).$

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$$ Shop$-$by$-$scene technology generates additional sales through impulse purchases and merchandise sales, increasing overall revenue $($Smith$,2021).$ Shop$-$by$-$scene technology like that used by Amazon Prime Video can generate sales through impulse purchases of featured products $($Amazon$,2021).$

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Customer Service:

$$ AI chatbots improve customer service by offering instant support, leading to higher customer satisfaction and loyalty $($Johnson$,2020).$ AI chatbots like AT&T$\text{'}$s "ATTicus" provide immediate support to customers, improving satisfaction and loyalty $($AT&T$,2020).$

$$ Shop$-$by$-$scene features enhance the user experience, fostering positive word$-$of$-$mouth and customer advocacy $($Porter$,1985).$ Shop$-$by$-$scene features offer a convenient shopping experience within the streaming platform, enhancing overall satisfaction, as demonstrated